Welcome to the Core
For people who want to understand what Apple is doing and why it matters
What is the Core?
I’m Jonny Evans.
I’ve been watching Apple since ‘99, the products, the strategy, the signals most coverage misses.
The Core is for anyone who follows Apple closely.
If you own Apple stock, run a business using Apple, want to understand what it does, The Core will help you follow what Apple does and why it matters. Five minutes. No noise.
Free tier: The daily digest, six days a week.
Paid tier: Analysis: a weekly deep-dive, useful, actionable content including charts, data, product intelligence, and occasional interviews with people close to the Apple ecosystem.
If Apple matters to you, this is the briefing for you.
And Apple matters more than ever….
…because the company is at an inflection point.
AI, foldables, a splintering iPhone lineup, and a global manufacturing shift are all happening at once. The coming years will define what Apple looks like for the next decade.
And the world is paying attention. Search interest in Apple device management has exploded, from a flatline to peak global interest in under 18 months.
The above chart shows interest in Apple Device Management has hit an all-time high in the last 12 months, signalling that enterprise adoption of the Apple ecosystem is accelerating fast.
More than it ever did
More people than ever are trying to understand what Apple is doing and what it means for them. The Core exists to give you that answer.
We’re preparing for launch, so sign up now to receive the daily digest once we launch in the coming weeks.
Join free and get the daily digest six days a week. Or go paid and get the full picture, the analysis, the charts, the interviews, the patterns behind the headlines.
Either way, you’ll never have to wonder what Apple is really up to again.